Bert started with strategy development and implementation at various organisations. Over time, his approach has proven to be similar to that described by Henry Mintzberg in 2018, Strategic Thinking as ‘Seeing’.
Developing a strategy is not following a sector or industry recipe or copying a competitor’s strategy or doing what has always been done. We take a strategic view when developing the strategy. This means that we look forward (expected developments, innovations, etc.), backwards (a good understanding of the past), from above (like a helicopter above the forest), from below (understanding the smallest details), sideways (inserting creativity) and beyond (mapping an expected future).
Then the last ingredient is brought in that the strategy must be seento the end. It is simply a matter of hard work to implement the strategy. A strategy is not finished by only developing it.