Growth in retail
A manufacturer of an A-brand had lost a lot of market share due to a combination of long delivery times, quality problems and little ability to differentiate in the market. A strategic plan has been developed and implemented. The result was solving the operational problems and major investments in the brand, including the introduction of shop-in-a-shop concepts in the market. The company has grown strongly in turnover, profit and market share ever since and is still a major player in the market.
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